The recent controversy over the popular A&E show, "Dog The Bounty Hunter" has thrust Sinus Buster into the related media frenzy. When I first heard the tape of Duane "Dog" Chapman, I was shocked. In response our company decided to pull its advertising dollars from the show in our 2008 budget.
Since then, we have recieved lots of publicity from the National Enquirer, TV Week, and many more media outlets. We have also recieved hundreds of emails from people all over the country, and the vast majority supports our boycott of the show. But we have also recieved dozens of emails from Dog's fans begging us for mercy. I personally believe we should concentrate on making this situation into something positive if that's possible. So I wrote this email to Duane "Dog" Chapman".
Duane,
I am writing you because this whole racisim thing has really been troubling me as a human being who has always looked up to you. I’m sure you have seen in the media that my company, SiCap Industries has excluded your show from our national tv cable ad campaign for 2008. Just like you, our company sprang from humble beginnings with 300 bucks in my kitchen back in 2003. Against all odds and without any help from anyone, we have grown into a multi-million dollar corporation over the past 4 years.
We have advertised on your show in many top markets of the country over the past couple years. Because our budget is smaller than most big corporations, we must have total faith in a particular tv show in order to allocate dollars to it. We have always had faith in your show, and we have always put dollars into it.
I was even thinking of having you join us a spokesperson for Sinus Buster in 2008. Our flagship product, Sinus Buster is the world’s first hot pepper (Capsaicin) nasal spray that relieves most headaches and sinus problems instantly, and I thought the fit would be perfect since you rely on police pepper sprays to protect your life.
Now for 2008, we have finally grown enough so that we can spend money on national cable buys. One of the first shows I picked was yours. Not only because it’s a great show, but because you seemed to really be working for the “good side” unlike so many other celebrities out there.
Just like you, I have been in and out of trouble my whole life. My father was a criminal who died as a crack-head hiding from the law and from the outlaws. Although I run this growing company, I only have a ninth grade education. I quit school in 9th grade because my father had been arrested for kidnapping and rape which ended up as the front story in our hometown newspaper. After that, all the kids in my school labeled me as a rapist because of my father’s actions.
Anyway – you’re probably wondering what my point is.
First off, I really want you to get through this and turn it into something good. Not only for your own sake, but for your kids because they don’t deserve to live with this stigma. I also want you to turn this around for the sake of all those Americans of color who have been hurt by your actions.
Secondly, I have a gut feeling that you’re heart is a good one, and all you need is a little guidance from the Lord. You have helped many people, and I know there's a place for you in heaven no matter what.
I’m sure there are lots of “so-called” important people telling you what to do right now, but most of them are spinmasters who only care about the bottom line.
When I first learned about the infamous audio tape, I didn’t believe it until I heard it for myself. I was shocked to say the least. This wasn’t a mistake and you know that Duane Chapman. Please don’t try to bullshit me. Your diatribe using the word “Nigger” had to come from somewhere. Maybe from your time in prison, or maybe from your upbringing, but it came from somewhere deep inside you brother.
I know you are trying to explain this away by saying you thought you were “down with the brothers”, but you know that’s not true Dog. Those so-called "brothers" do not use the term as “Nigger”. They say “Nigga”. In addition, very few white men could ever use that term under any pronounciation with any black person under any ciurcumstances - any time - any where!
You have to repent Duane. You have to admit that this was something drilled into your brain, and that you don’t really know what you were thinking when you said it. This had to be a subconscious thing because you sounded like a white supremicist for Christ’s sake and you know it.
I’m hoping that this was simply drilled into to you over the years as a young white man, and that when it comes to dealing with people (one on one), you don’t give a crap about their color. Just think of all the black Americans serving in Iraq . Are they Niggers? Do they deserve to be called Niggers?
Although the vast majority of comments have been in favor of our corporate stance, a number of your fans have emailed me begging for mercy, but most of them don’t seem to understand the true meaning of the word “Nigger”. Many of your fans complain that black Americans use the word regularly, and they don’t see why whites shouldn’t have the same right. You need to teach your fans that in life there are times when a double standard must exist. What’s right is right my friend....
Black Americans took control of the word “Nigger” back in the early 1990s – mainly in rap. Whether consciously or subconsciously, many young black people decided to control this word in order to take back the control of their ancestor’s lives that had been stolen by early white Americans. There’s no doubt that black Americans have every right to control that horrible word in any way they see fit. You must acknowledge that Dog and you must make that clear to your fans.
You say you know what it’s like to be called a “Half breed” or “White Trash”, and I also know what it’s like to be labeled as something you’re not. So you have to give black Americans the respect of understanding the true impact of the word “Nigger” in the history of society. And now you must become a spokesperson for it.
If you could only repent and come to grips with where your racist language comes from, I might be able to back your show once again. For some reason, I have faith that you may redeem yourself, but we need to talk if you’re going to do so. I think you’re getting some really bad advice Duane!
I have some great ideas that might help you get through this. Number one, I think you should host a documentary on the History Channel (same ownership as A&E). The documentary should be about the struggle of black Americans from slavery through modern days. It should focus on the word "Nigger". I can fill in the rest if you contact me. My company would back such an endeavor if it was done from the heart. I am a former tv producer, and I know what I'm talking about.
I have also posted this email on our main website for record. We have nothing to hide here. For us it's about corporate responsibility and doing what's right. Please turn this into a positive Duane.
Sincerely,
Wayne Perry
Sicap Industries, LLC
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